Nayah Pavic is a French business school student enrolled in the Programme Grande École (Master in Management) at KEDGE Business School and an early-career professional focused on entrepreneurship, marketing and creative textile design. She founded Nayah Création, a small brand producing unique, handmade screen-printed textile pieces, and currently serves as Responsable Business Unit Vins et Spiritueux at AMS Conseil (KEDGE’s Junior-Entreprise). She also works as freelance Responsable Marketing Commercial for Meo and has held roles including project lead, library assistant at KEDGE and internships in retail and food (Hasnaâ Chocolats). Her background combines formal management education (KEDGE, CPGE ECG) with hands-on experience in brand building, marketing, sales and artisanal production.